Graduates of an associate’s degree program in marketing and advertising can pursue many different entry-level careers across a variety of industries and sectors. Occupations may include: Marketing research analyst, Public relations specialist, Business operations specialist, Green marketer.
The Marketing Associate’s Degree is about creating customer value and engagement in a fast-changing, increasingly digital and social marketplace with entry-level training in the marketing field. Students learn about consumer behavior, supply chain management, advertising, pricing strategy, social media, and international marketing. Students will learn how to offer the most value to customers, including dealing with customer complaints and concerns. This program introduces advanced topics in business marketing with a focus in communications and digital technology.
According to the U.S. Bureau of Labor Statistics’ 2014-15 Occupational Outlook Handbook, marketing professionals perform a wide variety of tasks, including: negotiating contracts; researching and planning advertising campaigns; deciding which media to advertise in, such as radio, television, print, online and billboards; organizing market research studies and analyze their findings; developing pricing strategies for products to be marketed; and, overseeing staff and ensure deadlines are met.
Program Learning Outcomes
Students completing this program will be able to:
AA Degree Requirements Major: Core and Selective Requirements
|Complete Core Courses, 9 units||Units|
|COMM 110||Public Speaking||3|
|COMM 150||Intercultural Communication||3|
|COMM 180||Introduction to Communication Studies||3|
Selective Courses, choose a minimum of 9 units from the following:
|List A, choose a minimum of 6 units from the following:||Units|
|COMM 127||Argumentation and Debate||3|
|COMM 130||Interpersonal Communication||3|
|COMM 140||Small Group Communication||3|
|List B, choose a minimum of 3 units from the following:||Units|
|Any List A course not used above.|
|ANTH 110||Cultural Anthropology||3|
|ENGL 110||Composition, Literature, and Critical Thinking||3|
|PSYC 100||General Psychology||3|
|SOCI 100||Introduction to Sociology||3|
Total Required Major Units: 18
And required General Education coursework and electives as needed to meet the minimum 60 units required for the Associate degree.