The Marketing Associate’s Degree is about creating customer value and engagement in a fast-changing, increasingly digital and social marketplace with entry-level training in the marketing field. Students learn about consumer behavior, supply chain management, advertising, pricing strategy, social media, and international marketing. Students will learn how to offer the most value to customers, including dealing with customer complaints and concerns. This program introduces advanced topics in business marketing with a focus in communications and digital technology.

Career Opportunities

According to the U.S. Bureau of Labor Statistics’ 2014-15 Occupational Outlook Handbook, marketing professionals perform a wide variety of tasks, including: negotiating contracts; researching and planning advertising campaigns; deciding which media to advertise in, such as radio, television, print, online and billboards; organizing market research studies and analyze their findings; developing pricing strategies for products to be marketed; and, overseeing staff and ensure deadlines are met.

Program Learning Outcomes

Students completing this program will be able to:

• Design and manage business documents using current technology to engage in creative problem solving.
• Communicate an understanding of business concepts professionally through written, oral and visual presentations using current technology.
• Recognize ethical behavior in their chosen profession and behave in a socially responsible manner.

Analyze business issues, interpret financial data and identify economic trends.